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MetroCard App Concept

The MetroCard is the main payment method for NYC subways and buses.  The current design is a frustration for many riders. The flimsy card is easily misplaced, riders are limited to where they can add cash to their card, and the overwhelming litter of the card throughout the city. 

As a solution, I created a digital MetroCard App.

My goal was to improve user satisfaction when riding New York transportation and to reduce our carbon footprint. 

App Wireframes

Digital and Print Advertisements

Brand Guidelines

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