Movie Theater Concept
For my Senior Thesis at Pratt Institute
I challenged myself to design all the branding for a movie theater, how the space would look, the marketing materials, logo, and typography.
Out of passion, Lumiere was born, a movie theater devoted to playing classic films. Lumiere's look and feel revolves around its name, Lumiere, meaning light. Neon light fills the design of the space and the logo inspired by retro arcade games of the 1980s.
Special Thank you to: